Whois Privacy Protection, at times also referred to as Privacy or Whois Privacy Protection, is a service that hides the actual contact details of domain registrants on WHOIS lookup web sites. Without protection, the name, postal address and email account of any domain registrant will be publicly available. Supplying false details during the domain name registration process or altering the real information afterwards will simply not work, as doing such a thing may result in the registrant losing their ownership of the domain. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS details must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrars as an answer to the rising concerns about potential identity fraud. If the service is activated, the registrar’s contact info will be displayed instead of the registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, although there are some country-code extensions that do not.